Extra Gum Ad – Why is that donut so cute? | FUDDYTV BLOG | The Literary Musings from the folks behind Chuck Storm and Car Dance Party

Extra Gum Ad – Why is that donut so cute?

Posted on 25. Mar, 2009 by Ryan Northcott in Ad Campaigns, Commercials, FuddyTV

While it looks like we’re a little behind the times, this ad was airing in 2007 in Australia for pete’s sake, looks like we in North America are just seeing it for the first time and it is fantastic! The cup, the onion and the most adorable donut you’ll see today follow around a man, signifying his “bad breath” of course.

You can read about the entire campaign here – it’s worth the read and worth another watch. I could not for the life of me find the version we are seeing on TV now, if you happen across it, comment below.

UPDATE: Tami found the Canadian version, here she be…

My favorite:

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Tags: Ad, commercial, Cup, Donut, Extra Gum, featured, FuddyTV, Onion, Wrigley

Lily

I love these characters, though I do happen to be slightly biased. My brother developed the concepts for and directed the first two Australian commercials. I love that to see everything that is going on in the commercial, you have to watch the thing in slow motion. At least it makes it bearable to watch a few times over.

For a real kick, there are original concept drawings on most of the characters on the 'Wrigley's Extra Gum Characters' fan page on Facebook. Very cute.

It's nice to know that I am not merely biased and other people get a kick out of this too!
Ryan Northcott

Seriously your brother did these commercials?? Amazing Lily. Tell him they are fantastic.
Ryan Northcott

Isn't it fantastic!? You're right Rachel, I wouldn't want to chew the gum, it would make me sad to lose my cute friends.

Mr. Coffee...I love how happy he is to be in the car.
Rachel

I love it! I also would not want to chew the gum and get rid of them. I think a party with cute bananas coffee cups and donuts would be a way better party than the one she was at! Haha
Ryan Northcott

Well done Hutch.
Tami

Found the Canadian version: http://www.youtube.com/watch?v=NIdsVGJLES4
Tami

Hahaha... I had completely missed the wine at the end. Hilarious. My favourite part is still the coffee cup looking in the mirror. Also, the banana is adorable. That's just a statement of fact. Adorable.
Ryan Northcott

I personally love the coffee cup. He's adorable. There are a couple things in the video I love...subtle things. The cigarette punching the raspberry as they're waiting for the train and the tipsy bottle of wine at the end.

Pure gold.

Love it.
Tami

Ahem... you found that version, eh? Tee hee hee.

I have to say that this is absolutely my favourite commercial out right now... or that I've seen for quite awhile. It's nice to see some creative (and adorable) ads taking over Canadian televisions - even if they are spinoffs of old Australian commercials. If these characters were following me around, there is no way that I would chew gum to get rid of them. I'd have fewer friends with bad breath, but c'mon! They are so heart meltingly cute.