Blatant False Advertising
Posted on 22. Jun, 2009 by Ryan Northcott in Ad Campaigns, Advertisements, False Advertising, FuddyTV, McDonald's, Parmalat, The Worst Companies
There is nothing more irritating to me than to see a picture of a burger or packaged item nicely photoshopped for the maximum effect. In fact, while regulatory bodies don’t see it as such, I call it blatant false advertising…a nice exterior put on top of a mediocre product. Let’s have a peak at some of the items I think fall into this category, and while this is only the tip of the iceberg, it’s a good sampling of a pure rip off as far as I’m concerned.
McDonald’s Big Mac

Here’s a tasty looking Big Mac promotional shot. Mmmmm, two “all beef” patties, special sauce…you get the idea. The nicely browned onions, perfectly seeded bun, juicy beef, leafy-green lettuce, crunchy pickles and delicately melted cheese all coming together to create the most delicious looking burger. It almost makes one want to run out of the house or office right now and get your hands on this delectable item. Of course, the high soon fades when you get through the drive-thru, pop open the box and find this…

Uhhh, what happened to my delicious patties? My crispy lettuce – it looks parse and lacking nutrients – and why aren’t my onions lightly browned? Well for Pete’s sake this doesn’t look anything like the picture above at all? In fact, the beef looks a little suspect to me…
Parmalat’s “Lactantia” Butter

This one made me laugh. I was actually sitting at a Swiss Chalet and noticed little butter packs in a nice cup. I picked up the package, studied it a bit and noticed the lovely looking farm on the cover. Awww, the wholesome farm where the good people at Parmalat’s brand Lactantia make the down-home, country side butter. A small farm house with a few cows, likely named Sue, Bob and Danny, free grazing the plush green grass just bursting with pure milk waiting to be whipped with a dash of salt…
Ehhh, not so much and frankly a little insulting. You see most Parmalat products are made here and in these kinds of conditions for poor Sue, Bob and Danny. Just your run of the mill industrial plant with the machines pumping out as much hormone filled milk you could possibly want! Yay! Good wholesomeness there.

Red Baron Pizza
This one I found on Flickr, because it was ridiculously funny. You got your cheese, stretching out until it just can’t hang on any longer…beautiful pepperoni and lots of it!

Well, the reality isn’t as rosy…

Pre-Packaged Dinners
These ones always get me, the outside of the box looks incredible. A beautiful plate and delicious looking food seemingly right from a genuine kitchen.


Covered by the Name
Instead of making a decent product, it’s much easier to simply put the name to it. *The name may not reflect actual results…




