When we were asked by Happiness Brussels, Toyota’s Ad Agency in Belgium, to travel to Belgium and bring our Boris and Juri characters with us – we never thought it would go this far. Car Dance Party began as an idea for one of our videos, Car Dance Party Moscow, where we follow Boris and Juri in learning the proper way to have a car dance. From the moves, etiquette and application the two Russian superstars taught thousands of viewers how to do it right.

The creative people at Happiness Brussels saw our video and two weeks later we were in Brussels crafting the idea for Car Dance Party Belgium. We finished shooting a mere ten days later and when all was said an done, the two videos, Car Dance Party Belgium and the Car Dance Party Moves video were instant hits. Generating thousands of car dance uploads from regular people all over Belgium, media attention, so much…well…have a look at the video below.

Now, after winning Eurobest awards (search Aygo), 4 MIXX Awards and other honors, perhaps the best of all is the Oscars of the Ad world – two Golden Lions at the Cannes Lion Awards.

Champagne’s-a-poppin’, so come celebrate with FUDDYTV!

Cheers,
Ryan

McDonald’s Big Mac

Here’s a tasty looking Big Mac promotional shot. Mmmmm, two “all beef” patties, special sauce…you get the idea. The nicely browned onions, perfectly seeded bun, juicy beef, leafy-green lettuce, crunchy pickles and delicately melted cheese all coming together to create the most delicious looking burger. It almost makes one want to run out of the house or office right now and get your hands on this delectable item. Of course, the high soon fades when you get through the drive-thru, pop open the box and find this…

Uhhh, what happened to my delicious patties? My crispy lettuce – it looks parse and lacking nutrients – and why aren’t my onions lightly browned? Well for Pete’s sake this doesn’t look anything like the picture above at all? In fact, the beef looks a little suspect to me…

Parmalat’s “Lactantia” Butter

This one made me laugh. I was actually sitting at a Swiss Chalet and noticed little butter packs in a nice cup. I picked up the package, studied it a bit and noticed the lovely looking farm on the cover. Awww, the wholesome farm where the good people at Parmalat’s brand Lactantia make the down-home, country side butter. A small farm house with a few cows, likely named Sue, Bob and Danny, free grazing the plush green grass just bursting with pure milk waiting to be whipped with a dash of salt…

Ehhh, not so much and frankly a little insulting. You see most Parmalat products are made here and in these kinds of conditions for poor Sue, Bob and Danny. Just your run of the mill industrial plant with the machines pumping out as much hormone filled milk you could possibly want! Yay! Good wholesomeness there.

Red Baron Pizza

This one I found on Flickr, because it was ridiculously funny. You got your cheese, stretching out until it just can’t hang on any longer…beautiful pepperoni and lots of it!

Well, the reality isn’t as rosy…

Pre-Packaged Dinners

These ones always get me, the outside of the box looks incredible. A beautiful plate and delicious looking food seemingly right from a genuine kitchen.

Covered by the Name

Instead of making a decent product, it’s much easier to simply put the name to it. *The name may not reflect actual results…

You can read about the entire campaign here – it’s worth the read and worth another watch. I could not for the life of me find the version we are seeing on TV now, if you happen across it, comment below.

UPDATE: Tami found the Canadian version, here she be…

My favorite:

There were many considerations that when into this final design. First and foremost was color. It was important to choose a color that would represent who we are and our passion for FuddyTV. One thing that struck us during the design phase was that if you put our names together, the founders of FuddyTV, you spelled a color. RyanErikDave. Red is also the color of Aries, my sign, and furthermore a color which portrays power, passion, fire and intensity. All qualities that we have at fuddytv.

The next part was the font. Our last logo used the font “Horatio”, and while it served a really nice purpose, it was time for us to move on. We did, and moving forward was one of the themes of the font. We chose “Cocon Light” and as our professional consultant (who was free, bless her heart) noticed, it was “advancing, growing, moving forward” and sure enough when you look at the lettering the crosses on the “f” and “t” don’t go back…only forward. It also had a uniqueness to it.

Simplicity was on our mind when the red box was introduced. We not only thought of how it would look on a website, but how would it look on a business card, T-shirt, promotional material, big poster overlooking Times Square…you know, you have to think of these things. The deep dark, rich reds and sharp corners will lend itself to a million options for us.

Last, the silver/metallic square. This was a late addition, but a good one. We ventured away from having a TV in the logo because it seemed not original enough. The metallic design can be anything, and really that kinda sums Dave, Erik and Myself – we can kinda be anything. Actors, Writers, Directors, Editors, Producers, Designers, Marketers…the list goes on.

We love the logo, and hope you do to, over the course of the next month we’ll be branding the heck out of FuddyTV and all our peripherals. YouTube, Facebook, Twitter, the list goes on…

To quote the Serena Ryder tune “Little Bit of Red”:

“Your black and white needs a little bit of red…”

While some may lament the fact we’ve been pretty quiet over here at the Fuddy Headquarters, we are working on something. It’s called our Super Secret Project. Secret because I’m not actually sure if I can talk about it yet, but that’s beside the point.

Building off our amazingly successful “Car Dance Party Belgium” campaign with Happiness Brussels and Toyota, we are now working with one of the top 5 ad agencies in the U.S. on a new campaign! I can’t give too many details, but it is some kind of awesome.

The important thing about the campaign is we are treading in unchartered waters. Combining new media and the traditional way. Why us? Well, we think we some fun ideas, but more to the point, we do it cheaply. Long gone are the big budget production houses with massive amounts of overhead. Guerilla filmmaking is back, and Fuddy is leading the charge.

It’s going to be an exciting time here at Fuddy, as we trailblaze our way through media.

Good luck getting this out of your head…Boom Dee Ada!

EDIT: You can download the video and mp3!