Tim Horton’s Finally Gets It Right
Posted on 06. Feb, 2010 by Ryan Northcott in Commercials, Hockey, Tim Hortons
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I have pretty much lambasted Tim Horton’s on this blog because of their terrible “shove it down your throat” wholesomey goodness commercials which just plain suck. Yet as much as I throw the book at them, I have to give them gold stars where deserved, and the latest Sidney Crosby/Tim Horton’s ad is awesome. In fact, it gets me all wet eyed when I see it; it gets me every time.
Their longtime ad agency JWT must have had a helluva time convincing Tim Horton’s to stray away from the fake mechanics who sip with their pinky or the awkward friend who rides in the back (no one would EVER do that with another friend, that’s just weird) and acts like the rich guy from Monopoly. When Tim Horton’s embraces the culture that surrounds them, they win. When they try to be funny…let’s face it…they lose…bad.
Either way, this ad with Sidney Crosby is a great win. Well done JWT and Tim Horton’s…you finally got it right.
Alan
Feb 15th, 2010
Damn! This is why hockey isn’t really as mahoosive in the U.K. as it is in Canada/US. Although I agree it does have that sense of forced Disney magic to it haha but if the game had a little more media coverage and adverts like that were shown on our t.v’s depicting what the game represents…we’d be so much better off.
Pond hockey rocks